Sell What People Want, NOT You Like
I cannot say that I’m the oldest and the most experienced survivor of the Internet business and thus can predicts what is going to happen there tomorrow. But there is one thing I know for sure (besides me this very thing puzzles millions of individuals worldwide). To tell you the truth, I consider this very issue to be the greatest puzzling factor of all the selling processes. So the question is: WHAT TO SELL?
Basically, there can be no “right” or “wrong” answer to this question. But there are a few pieces of advice I can give you.
A great number of people get extremely focused on 4 elements:
- Sell the stuff they personally like
- Sell the stuff they know at least something about
- Sell the stuff the personally consider to be great
- Sell the stuff they are sure to be “The Bestselling Internet Stuff.”
In all four cases there is one basic mistake: the overestimation of the personal interest. What I am talking about? Why do they think that the stuff they are interested in should be interesting to other people over the Internet? As a rule, it is not, and people get stuck selling products no one needs. While there is no demand, there is no effective selling. This is the basic rule every one should stuck to.
Now let’s look through these 4 issues (the above mentioned 4 elements).
1. Narrow vision will lead to the narrowing of the market opportunities. A person might open a store and that’s it. Instead of developing and enlarging it, he/she will just sell the stuff he/she likes when he/she could have done so much more. What needs to be done is to broaden the interests and try to explore new markets.
2. The most important thing to understand is that each business involves constant studying and learning new things. Every day you have to find out something new, business is about reaching new horizons and it is really crucial to be successful. You don’t have to know the product in depth, but you MUST know how to sell it!
3. In the Internet business the “coolest” and “hottest” thing are sold EVERYWHERE. The competition is unbelievable. If you keep selling the hot stuff no one needs but every one sells, you will definitely fail. Try to find products the customers are really interested in even though they may seem “uncool” at first sight.
4. The wrong way is to find out the Internet bestsellers and sell them. Do you really think that other sellers don’t know about these bestsellers? They do. And if they do, they sell these products as well. It is not the right way to start business. So look at these lists and go the other direction. Sell something new, something that might be in demand tomorrow, be creative and be a step ahead of the others. It is the one and the only piece of advice that can be given
Now you are ready. And remember one last thing: never listen to other sellers, there is no ideal scheme of selling, yours can be the best, so dare and don’t be afraid of mistakes – they are inevitable, but they can teach you volumes!
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