Affiliate marketing with CPA
I have never been successful with cost per action affiliate marketing. I have made a few sales with CJ, but not much success with this or other CPA networks like LinkShare, Performics, AzoogleAds, etc.
And it is a mystery for me how people make good money with this technique. A good sample of experience is shared here. What should you take into consideration selecting offers for your visitors?
1. What is my demographic? (Male Female Age Income etc)
2. What is my target country? (90% of CPA’s are US only)
3. What are their interests? (is the site generic or niche targeted, What is the niche)
4. Do I have enough traffic or should I work on getting more traffic first?Now you have answered those questions this gives you an idea of what to target. Below are a few examples of what offers I would choose dependant on some of the answers above.
Site 1:
US women, Age 18 to 40, targeted at mothers.
A Great offer for this site would be a CPA offer from Maxbounty. It is an easy signup offer for Club mom. Another offer I would try is 3 Year Free of Women’s Magazines (Allure, Cosmopolitan, & Glamour). While these don’t pay out high dollar the do have EPC’s of around .45.Site 2:
US Teens, Age 12 to 25, targeted at social networking
A great offer for Teens is ANY easy signup offer for cool gadgets, like laptops, ipods, cell phones etc. If you have a teen site you have to TRY promoting ringtones. Maxbounty and Azoogle have many ringtone offers to choose from. You will need to try different ones to see which one converts best with your site.Site 3:
US Men, Age 18-35, targeted at professionals
This audience at times is very tough to convert as they aren’t dumb and will not signup for just any offer. BUT most professionals don’t have time for dating so they turn to online dating services Maxbounty and Azoogle both have great dating offers that convert well. Depending on the site it could do well with some of the investor or start your own business kits.The 3 sites above are just examples, but the main key is you know your traffic better than anyone. Target them and give them what they want and it will convert. The last question #4 is a tough one… but usually if I am only getting 10 to 100 unique visitors a day I try increasing that traffic before I try pushing to many CPA offers.
It is also a common practice to place these offers above the fold with something like ‘Hot offers’ . Pop unders also work in many cases. And remember to rotate your offers and replace those that do not work.
Summary: It sounds quite reasonable and easy. After reviewing these 4 points I conclude that I miss point #4 – none of my websites are well established on the Internet.
Another other option to promote CPA offers is PPC marketing. But the recent Google changes make it difficult do it with AdWords. And the latter is the most advanced and reliable PPC engine.
[tags]cpa, cost per action, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]