Search engine optimization training
For those online entrepreneurs who firmly believe that they can get their website to the top of search engines if they follow a few simple steps sitepoint.com has published the Ultimate SEO checklist.
You can add it to this list of well known industry products:
Beginner’s Guide to Search Engine Optimization
My Guide to SEO and Success
Plain-Spoken Guide to Search Engine Optimization
SEO Book
Summary: Are they completely useless? Well, I will not put it in this way. But most covered points will not make your website to the top of search engines – exactly what you expect to get from this type of manuals. And they will not get you tons of traffic. The game rule have changed completely, the market is so crowded that you will find yourself nowhere by mere following of the steps listed in the books.
What are your options? I would definitely limit myself with one manual of this genre – just to be in the know - they are all similar and write about the same things. You’d better spend more time on networking in your niche, developing ideas, content, services and tools for your website. These techniques are much more efficient than sending out hundreds of spam messages asking for link exchange or than calculating keyword density on each page of your website.
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