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    AOL search data

    Recently there was much online hype with AOL making public its search data for the period of three months. AOL tried to correct this mistake by withdrawing the data asap, but search marketers were fast to grasp the value of the information and make it available online – you can download the AOL search data here. In fact I have seen free and useful online tools based on this data. See a sample here.

    No doubt, the information is a great keyword list for search marketers – 100% authentic and 100% free. And remember that AOL uses Google search results. So, in fact we wee granted Google search results for the period of three months.

    One of the conclusions I particularly find useful is the analysis of click rate depending on your position in a search engine:


    Total Searches:9,038,794
    Total Clicks: 4,926,623

    Click Rank1: 2,075,765
    Click Rank2: 586,100 = 3.5x less
    Click Rank3: 418,643 = 4.9x less
    Click Rank4: 298,532 = 6.9x less
    Click Rank5: 242,169 = 8.5x less
    Click Rank6: 199,541 = 10.4x less
    Click Rank7: 168,080 = 12.3x less
    Click Rank8: 148,489 = 14.0x less
    Click Rank9: 140,356 = 14.8x less
    Click Rank10: 147,551 = 14.1x less

    Summary: While reading articles, forum and blog posts on AOL search data release I got astonished at how quick online marketers were to react. Yes, I was more struck with this instantaneous reaction than with AOL blunder and value of the available search data. It took no more than a few days to dissect and analyze that amount of the data, to develop tools and post them online.

    Some marketers have published
    entire series of their analysis results and conclusions (check the archive).

    [eminimall]

    [tags]aol search data, niche, search marketing, networking, online communities, forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]



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