Publisher Electronic Arts and ESPN are releasing a new 1-hour pay-per-view Madden football series special that will describe the newest features of this year’s game and interview some of the creators and most skilled and famous players along with NFL players featured in the game. This video’s cost will be $20.

The game sold 1.7 million copies in the first week last year, totally selling more than 3 million copies. By this moment, the Madden games have earned over $2 billion.

This year’s version is planned to release on August, 22. The pay-per-view campaign starts on August, 4.

Such campaigns started with the release of Halo 2. The Microsoft company ran trailers in motion picture theaters in 2004. It also started an alternate reality game that hooked fans and kept interest piqued in the game without forcing Microsoft to leak any details about the plot or gaming experience.

Colin Sebastian, Senior Research Analyst with Lazard Capital Markets, said: “Video game publishers are following the eyeballs. There’s been a core shift - especially among the core 18-35 demographic - from traditional media consumption to other fields. It’s a challenge to find the right people and generate sales off of that marketing”.

For details GO HERE

[tag] The Madden Football 2006, series, video, Microsoft, Halo 2, Electronic Arts, ESPN, NFL [/tag]

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