Home-based jobs: how good (bad) customer service can get
Customer service is a vital part of any business, you know that. Let us have a closer
look at how interaction with clients and good (or bad) customer service can make your business prospering or on the contrary affect it.
Customer service: How much does a customer cost?
Suppose you own a hairstyling salon and suppose that you charge $15 per hairstyling procedure, either male or female. How much do you think a customer costs you? If you think that it is $15 and if you think that one dissatisfied or unhappy customer is a mere $15, you are dead wrong.
First of all, if a person comes to you for a haircut and becomes your permanent customer, then you are likely to get the cost of the service multiplied by the number of times s/he visits you a year and an average number of years. For example, the average number of visits is 6 and the number of years is 20. Then the final figure is $15 x 6 x 20 = $1,800. So, a dissatisfied or unattended customer that leaves your door costs you about this amount. Time to think.
Second, there is a very interesting and useful observation that marketing specialists often refer to. As you know, one of the best and most efficient types of advertising is by word of mouth. And a greatly performed job or service is the best advertisement. However, it is a proven fact that a customer who is happy with the service is likely to tell about it to 2 or 3 people – friends or relatives – while a displeased client will make you lose about a dozen. Bad news flies fast. Think twice before letting it out.
Treat your clients with respect and attention, get them talking about how they like or dislike your product/service. Treat the best of them with a dinner or award them with gift certificates. Start with a simple “Thank you,” that would do at first. Because some of them are worth two of your sales persons.
[tag] home jobs, home-based, home-based jobs, home-based ideas, customer service, advertising [/tag]
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